Film Poster Analysis

The main colours used in my film poster are black, white, grey and blue, as these are all quite intense and dark colours, so I felt they would reflect the intense and dark mood of the character and the overall film quite well. Also, paired with the simple image of just an eye, the colour scheme has quite a creepy yet emotional vibe, which is exactly what we aim for the audience to get from the film itself. These colours are also staple colours on ‘thriller’ movie posters, and we chose to forgo using red as to not give the idea of it being a horror movie.

We chose not to use any symbols or anything too complex in the poster, as the overall image itself is ambigious enough on its own. We aim for those who see the poster to be intrigued and want to know more about the film, not to feel confused and bombarded with too many questions.

The main object of the poster is the eye, which is represented photographically and any messages in the poster are visual.

I think the poster could apply to quite a wide intended audience because it is so ambiguous. In this way, I think it would especially appeal to those who are quite curious, as they would want to Google the name of the film to find out more because of the mysterious poster. This technique could also lend itself to our film’s advertising (much like the way the Steven Spielberg movie Super 8 was recently advertised, in a way that gave a hint at the general idea of the movie, but still preserving a sense of mystery).

Having Robert Pattinson as the male lead will act as a unique selling point in several ways. Firstly, all of the other movies he’s done have either been fantasy (Harry Potter), romantic-fantasy (Twilight) or romantic-drama (Remember Me, Water For Elephants)

The poster will be a quite integral part of the marketing for the film, as it will help drum up curiosity around what the film could be about (because the poster doesn’t really give away too many answers).

The main expenses for creating this poster were the technicians and software required for editing, and the photoshoot to take the photo of the eye.

I did quote a review of the film by Empire magazine, which was 4 stars, and includes the quote ‘If this is puppy love, lock up your kids’. I chose to include this particular quote because it reiterates that this film is aimed at a teen/young adult audience, thanks to the ‘puppy love’ reference. Also the fact that the film received 4 out of 5 stars could make the film that much more appealing (especially when competitors may have less flattering reviews).

The poster promises our audience that there will be some quite dramatic/emotional parts in our film (due to the fact that the eye featured has a tear coming out of it), but that it will still be quite intensely creepy (shown in the colours and font). Attention is gained through the ambigious look of the poster.